![]() ![]() The sixth floor was home to the massive Clothing department. On the fourth floor, outbound shipments were processed and on the fifth floor there were Gent’s Furnishings, Books, Dry Goods, Ladies Wearing Apparel including hats, boots and shoes. The Hardware department took up the entire north wing of the floor. The third floor was where the Harness and Vehicle Department was located along with another Department of Furniture, Baby Carriages and Crockery. The second floor housed the Watch and Jewelry Department, the Gun and Sporting Goods Department and the Musical Goods Department along with offices of the Advertising Manager and the Stationery and Advertising staff. The freight department was in the basement and the main floor was the hub of the office with over 200 people worked to process the mail orders. They boasted that they sold 2,000 suits every day and a buggy every 10 minutes a watch each minute and a revolver every 2 minutes. They had four large elevators travelling from floor to floor in the building. In 1896, Sears Roebuck employed 500 people at the Fulton store including 30 stenographers, 25 corresponding clerks, 12 expert buyers, and 12 mail clerks. Ladies Wrapper for $1.49 – Historic Catalogs of Sears, Roebuck and Co. The new postal arrangement resulted in unprecedented growth in the Sears Roebuck catalogue business and their catalogue in the Spring 0f 1896 boasted that there building at Fulton and Desplaines in Chicago was the largest business of it’s kind under one roof. Their shopping would now be delivered directly to their door by the new service. No longer did the rural Sears customers have to journey to the nearest pick up location. In 1896, free rural postal delivery was introduced in the United States, making mail order shopping even more popular. Julius Rosenwald, a wealthy clothing manufacturer bought out Roebuck’s interest in 1895. Customers would complete an order form, send payment and then receive their orders, often delivered by one of the new railway lines that were spreading across America in the period.īy 1895, sales had exceeded $750,000 and continued to grow as the product lines expanded to include new and exciting products including toys, groceries, sewing machines, farm equipment, kitchen stoves and even eye glasses. In 1894, their catalogue was 322 pages and featured a variety of products. Sears Roebuck stopped selling patent medicines in 1913 – HISTORIC CATALOGS OF SEARS, ROEBUCK AND CO., SPRING 1897īy 1893, Sears and Roebuck decided to diversify their business, no longer selling just watches but general merchandise as well.
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